THE HUDSON RIVER DAMNED

            Supercollider Immersive INC. is a newly-formed creative production company that will dedicate its first two years of operation to its debut escape room game, “The Hudson River Damned.” In a world where the iconic Hudson River has been dammed to harness hydropower for the region, in the midst of a category 5 hurricane, audience members stumble into a riverside power plant on the brink of chaos and must work together to prevent a disastrous flood from wiping out the valley. With “Damned,” Catalyst aims to fully reinvent the escape room model, bringing theatricality, spectacle, and storytelling center-stage and leaving audiences wanting more. 

          There is a clear opening in the Hudson Valley regional entertainment market for compelling immersive experiences that bring people together. Nowhere is this opening more obvious and worthy for development than Newburgh, NY. With “Damned,” owner Jesse Farrenkopf builds on over a decade of creative fabrication, event production, and live immersion experience to expand consumers’ understanding of storytelling, the escape room industry, collective problem-solving, and fun.

      The purpose of this business plan is to secure a $225,000, 20 year fixed business loan for the technical production, construction, and initial promotion of “Damned.” Financing will be used to convert 800 sq. ft. within an industrial building owned by Farrenkopf into the world’s first-ever flooding escape room experience, located at 26 Liberty Street, Newburgh, NY 12550. “Damned” is projected to recoup build-out costs as well as 1 year of operating expenses within year 2 generating profit of XXXX, grow from 20 shows to 38 shows per week by year two, and bring in xxxxx sales figure in the first 24 months of operation.

The future of Supercollider Immersive is bright, resources and real estate a plenty, efforts to open more rooms within year 2 could potentially double the already impressive revenue. 

Jesse Farrenkopf has over ten years of experience building full-scale sets, props, and attractions for some of the world's top brands. After receiving his BFA in sculpture from the University of Hartford, CT, he worked as a freelance designer and builder for celebrated immersive shows such as “Sleep No More,” top haunted attractions, and Broadway productions such as Hedwig and the Angry Inch starring Neil Patrick Harris,  and Something Rotten. At age 25, he started his own company, Murmuration, Inc., which specializes in high-end props and displays for brands such as Nike, American Express, and Target. Farrenkopf’s work on the Macy’s “Yes Virginia” 2014 Christmas Windows kicked off five years of steady growth, with Murmuration generating over $850,000 in sales and $350,000 in revenue in 2019 alone. In 2018 he purchased Murmuration’s new permanent home, a 13,000 sq-ft. building in Newburgh, NY. Farrenkopf’s newest venture, Catalyst Immersive, Inc. and “The Hudson River Damned,” is the natural next step in a career marked by mind-bending creativity, hard work, and a passion for shared live experiences.

• Create the world's best and most memorable escape game experience

• Be the go-to escape room within a 60 mile radius

• Set the industry standard for quality and innovation

• Achieve broad name recognition throughout the Hudson Valley and NYC region

• Achieve profit margin of $200,954 after year one, only operating on weekends

• Achieve profit margin of $429,338 after year two, operating 6 days a week

• Begin designing and expanding new experiences by end of first year operations for construction in year two

• Sell out weekend reservations by second month of operation

• Begin paying the owner a regular salary starting in year two

• Maintain 90-day customer satisfaction survey results (% who would repurchase and recommend us) at 98% or higher

• Defy industry expectations and reshape consumer ideas about escape rooms